Despite Covid running through our house this week, I’ve still managed to get this newsletter put out – I hope you can take some real value away from this one, because it’s SO important for you, if you’re trying to create content consistently.
In this week’s edition, I’m diving into how you can maximise the outputs from your podcast.
By the end of this newsletter, you’ll know exactly how to transform a single podcast episode into a wide range of engaging content pieces that can spread across different platforms and reach a wider audience.
If you’d prefer to sit and watch the video, click the image below, and don’t forget to SUBSCRIBE, if you enjoy it!
Why Just Settle for Audio?
Most people think of podcasts as merely an audio experience. But in reality, your podcast can be the cornerstone of your entire content strategy. Imagine taking one podcast episode and turning it into various content forms: videos, blog posts, social media clips, and more. It’s all about maximising your efforts and extending your reach.
A podcast isn’t just about audio. It’s an opportunity to create a rich, multi-dimensional experience for your audience. By leveraging the content from a single episode, you can create numerous touchpoints with your audience, increasing engagement and visibility across multiple platforms. This approach not only saves time but also ensures that your message is consistently delivered, regardless of how your audience prefers to consume content.
Start with the Basics: Audio and Video
First off, ensure your podcast is available on all major audio platforms. Services like Buzzsprout can help you automate parts of this process, making it seamless to add professional intros and outros. This ensures that your podcast maintains a consistent quality, helping to build your brand’s credibility.
Recording video versions of your podcasts opens up even more opportunities. Upload these videos to YouTube, where a different audience might discover your content. Consider adding unique elements like behind-the-scenes content or bloopers. This not only differentiates the video from the audio but also provides a richer experience for your audience, making your content more engaging and shareable. By doing this, you cater to different audience preferences and increase the chances of your content being seen and shared.
In this week’s MarketPulse: Pros & Pioneers Podcast, we spoke with Barney Durrant FRSA at Bluebell Marketing about the future of digital marketing, and why you need to act NOW, to understand the changes that are happening to Cookies!
We cover his interesting history at Google, and chat about what business owners can do, to maximise their marketing impact.
Click the image above to go to our YouTube channel, (and don’t forget to subscribe!) or listen to it on your favourite podcast directory.
Creating Engaging Content from Your Podcast
Once you’ve got the main audio and video content sorted, it’s time to get creative. Here’s a step-by-step approach:
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Highlight Clips and Teasers: Use tools like Descript to create short, engaging clips from your podcast. These can be used as teasers on social media platforms to attract listeners to the full episode. Highlight the most interesting parts to pique interest. This strategy helps in grabbing attention quickly and driving traffic to the full episode.
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Summarise with Your Spin: After recording, spend a few minutes summarising the key points from your episode. Add your own insights and opinions to create additional value. This makes for great bonus content and can be used as a promotional tool. A personalised summary not only showcases your expertise but also engages your audience on a deeper level.
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Generate Trailers: Use AI tools like ChatGPT to create trailer scripts that can be used to promote upcoming episodes. Trailers are a fantastic way to build anticipation and keep your audience excited for what’s next. An engaging trailer can serve as a powerful hook to draw in new listeners.
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Create Social Media Reels: Break down your podcast into 15-20 short reels. Each should highlight a key point or interesting segment. This keeps your social media feed active and engaging, and reaches a wider audience across different platforms. These bite-sized clips are perfect for platforms like Instagram and TikTok, where short, impactful content performs well.
Tools and Techniques
Utilise tools like Descript for editing, Canva for creating thumbnails and promotional graphics, and AI models to generate engaging trailers and summaries. Automate where possible to save time and ensure consistency.
Descript is an AMAZING tool that simplifies the editing process, effectively turning it into a document to edit.
Canva helps maintain visual consistency and professional quality in your promotional materials.
AI models can take your transcripts and generate content quickly, ensuring you have a steady stream of material to share.
These tools not only enhance the quality of your content but also streamline your workflow, allowing you to focus on what you do best—creating great podcasts.
Cross-Promote with Guests
Make it easy for your guests to promote the podcast. Provide them with pre-made graphics and clips, and guide them on how to share the content on their own social media platforms.
Talk with your guests about how promoting the episode benefits both parties. Give them all the tools they need to share the podcast effortlessly, from social media posts to email templates.
Remember: The easier you make it for them, the more likely they are to help spread the word. By leveraging your guests’ networks, you can significantly expand your reach and attract new listeners who might not have found your podcast otherwise.
Maximising Reach and Engagement
Your podcast can be more than just an audio file. By repurposing the content creatively, you can expand your reach, engage with a broader audience, and ultimately, maximise the impact of every episode. Whether it’s through summarising key points, creating teasers, or leveraging AI for content generation, the possibilities are endless.
Turn your podcast into a comprehensive content strategy that fuels your growth and keeps your audience coming back for more. Embrace these techniques and watch as your podcast evolves into a powerful tool for engagement and brand building.
Action Points Summary
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Distribute: Ensure your podcast is on all major audio platforms and YouTube.
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Create Highlights: Use Descript to create short clips and teasers.
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Summarise: Add personal insights to create bonus content.
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Generate Trailers: Use AI to create engaging trailers for upcoming episodes.
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Social Media Reels: Break down episodes into multiple short reels.
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Cross-Promote: Provide guests with promotional materials and guide them on sharing.
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Utilise Tools: Leverage tools like Descript, Canva, and AI models to streamline your process.
