Struggling with LinkedIn Posts? Here’s How to Nail It Every Time!

Ever hear yourself saying things like:

• “I wish I had time to write a LinkedIn post.”
• “What the hell do I write about?”
• “No one is going to CARE what I say!”

Or perhaps you’re sat there, looking at the ‘successful’ businesses and people on LinkedIn, and wondering how they manage to get 400 comments in 34 minutes, when your post is sat there with 18 views since last Friday?

Good news! You’re not alone. Thousands of businesses, consultants, and individuals are in the same position.

I’ve got MORE good news! I’m here to help you change all that.

My Journey

Let me tell you my story… and you’ll understand why I’m here.

I set out many years ago to study software engineering (web development wasn’t even a thing then). Then the dotcom bubble burst. So, I tried selling kitchens (failed, because I can’t lie, as my wife will attest to!). Then I went into the fascinating world of contact centres… where I met my now wife, the reason I didn’t stay in contact centres! I left, and went into discount retail, and stayed there for 15 years in various leadership roles…. whilst serving 10 of those as a Special Constable (Volunteer) in Durham Police Force.

Most recently, I joined an AI SaaS startup – MOJO-CX© by The Modular Analytics Company, thanks to Jimmy Hosang and Sean Northam, and we had a whale of a time together.

I joined them not even knowing what ‘B2B’ meant. But I had an EXTREMELY unique skillset. I was bloody good at opening doors. I had learned how people think in some of the hardest environments. Skills I’d honed in the real world became transferrable.

What made me extra dangerous, was I had no formal ‘SaaS Sales Training,’ and no marketing background. I’m not limited by conventional thoughts or teaching. I taught myself. I broke the systems. Broke the rules, and reaped the rewards for being ‘DIFFERENT’.

The Power of Video-Based Content

I learned how to use video-based content to create relationships at pace and access the senior leadership team of enterprise businesses, filling our sales funnel with opportunities. Then I figured out how to combine state-of-the-art technology, tools, and my own experience to make efficient workflows to do that at pace and scale. I drove over 200 opportunities in two and a half years, at a potential value in excess of £20m ARR.

In February of this year, I decided to launch Javelin Content Management and help other businesses achieve the same level of brand authority and expertise, and we haven’t looked back since. Guess what? The same process works for me now too. No website, no paid media, no SEO. All intentional. And yet I have over 60 leads active inside 3 months. Most recently, I joined IdeazXchange as Chief Marketing Officer as well. Plus, I’ve got a 5-year-old son at home (going on 15), and his baby brother is due in August. You could say, I’ve got a lot going on.

Creating LinkedIn Content That Doesn’t Suck

If you want to know how to create LinkedIn content for you or your business that doesn’t SUCK and creates relationships that convert, you’re in the right place. Here’s a brief guide to get you started:

1. Identify Your Audience: Understand who your target audience is and what they care about. Tailor your content to address their needs and pain points. This aligns with the approach discussed in Attracting With Opposites, where contrasting ideas can draw attention and engagement.

2. Tell Your Story: People connect with stories. Share your journey, challenges, and successes. Authenticity resonates more than polished marketing messages.

3. Use Visual Content: Incorporate videos, images, and infographics to make your posts more engaging. Visual content can capture attention faster than text alone. For insights on creating compelling visual content, check out Transform Podcasts with AI Efficiency.

4. Leverage Technology: Use tools like chatGPT to brainstorm ideas and even draft posts. Automation can help streamline your content creation process. See Automating Your Podcast for more on leveraging technology in content creation.

5. Engage Consistently: Regular posting and interaction with your audience build visibility and relationships. Consistency is key to maintaining and growing your presence.

Looking Ahead

If you want to get this content delivered straight to your inbox each week, sign up for the newsletter at Content Classroom Newsletter.