No More Corporate Nonsense: Why Being You Wins Every Time
This week, I’m cutting straight to the chase: If you’re still stressing about sounding too corporate in your videos or content, it’s time to stop. Authenticity is the name of the game, and trust me, your audience wants you, not some polished, corporate version of you.
The Trap of Corporate Jargon
I get it, we all come from environments where we were told how to speak, what to say, and which buzzwords to use. It feels like you need to sound a certain way to be professional. But here’s the deal: You’re running your own show now. That means it’s time to leave all that corporate jargon behind and start sounding like yourself.
People can tell when you’re trying to sound polished and perfect. And guess what? That’s boring. Your audience wants to hear you—your real voice, your real opinions, and your real passion.
Talk About What You Love, and the Rest Will Follow
Find the topics that get you fired up and start talking about them. Don’t worry about whether you’re following the corporate script—just be honest and real. If you’re passionate, it will come through, and that’s when people really start listening.
For more on creating videos that feel authentic, check out Creating Engaging Podcasts.
If You Wouldn’t Say It in Real Life, Don’t Say It Online
One of the best pieces of advice I’ve ever heard: If you wouldn’t say something face-to-face, don’t say it on LinkedIn, in a video, or in any content. The moment you start trying to sound corporate, you’re putting up a barrier between you and the people you’re trying to connect with.
Ask yourself: Does this sound like me? If it doesn’t, scrap it. It’s that simple.
Want more tips for keeping it real in your content? Check out Maximising Podcast Outputs.
In our latest MarketPulse: Pros & Pioneers Podcast episode, Chris Hallett, Managing Director at Wave Communications Group, shares his remarkable journey from playing trombone at Prince Charles and Lady Diana’s wedding to mastering corporate IT and becoming a certified NLP and hypnosis trainer.
Discover how Chris’s unique 6M Growth Model can revolutionize your business by combining mission, mindset, marketing, management, measurement, and sales for sustainable success.
If you want to hear the challenges and wins other business owners face in marketing their business, or the expert advice of industry leaders and marketing experts, then you should probably catch our new podcast, MarketPulse!
Tune in on 18th September at 3 PM UK time for this inspiring conversation. Don’t miss it!
You can find us on all good podcast directories, and on YouTube
Tools I Use to Keep Video Real & Simple
No need to overcomplicate things. Here’s what I personally recommend for creating videos that feel authentic without the corporate gloss:
- Riverside.fm: My go-to for high-quality recording that makes me look (and sound) sharp without needing a full production team.
- Streamyard: Perfect for live streaming and making real-time connections with my audience.
- Descript: Makes editing video and audio super easy, even for someone like me who’d rather not be stuck editing all day.
What to Remember Next Time You Hit Record
Here’s the secret sauce: Every time you’re about to create content, just ask yourself, “Would I say this to a real person, face-to-face?” If the answer is no, you’re overthinking it.
✅ Be real.
✅ Be human.
✅ Use tools that let you focus on you, not perfection.
Give it a go and let me know how it works for you. I promise, the results are going to blow you away.
