Why does no-one understand your world?
Consultants have a really tough sales process. It’s hard to get past the ‘chicken and the egg’ question of “What challenges do you solve” vs “Tell us what challenges you have?”.
More often than not, you represent a complex mix of CX, Customer Service, Transformation, Analytics, Products, Services and Consulting.
And that’s super-hard to explain in marketing terms, in a way that’s easy to articulate. We know that the real power is being able to gain trust, and have powerful, honest conversations.
The Challenges...
It's complex
With so many different problems to solve, it’s super hard to talk to your clients in a way that’s simple, clear, and easy to understand… without sounding salesy.
Plus, you need to share bits of everything you do, without overwhelming them!
Trust Is King
How can they ever share their challenges and worries with you, if they don’t trust you?
But how can you build trust if they won’t open the door to a conversation?
They Don't Have Time
Your future clients wear many hats… product management, HR, finance, social media…
So if you want to reach them, you need to create content that GRABS their attention, and brings them back.
Why are we unique in this space?
I worked to sell complex Conversation Analytics SaaS solutions and Professional Services into the contact centre, BPO and CX globally for 4 years.
I learned how to use video efficiently and effectively, to generate a pipeline worth $25m ARR and over 200 opportunities with senior stakeholders at enterprise businesses, in just 18 months.
In February 2023, I set out to take that skill set and help other business owners and consultants to connect with that same audience.
I’ve spent the best part of 6 years selling successfully, and from experience, I know there are few ‘marketers’ who are even willing to dabble in the complex waters of BPO/CX/CS.
In fact, most just struggle with marketing consulting services in general… because they miss the key component… video.
Why Short Form Video?
Bite Size Snippets
Instead of trying to shoe horn all of your services into one document, short form video allows you to gradually share all of your capabilities, without becoming ‘salesy’. By sharing your unique experiences, personality, and services, they’ll know who to come to, when the time is right.
Trust at Scale
Video is the fastest medium for building trust, outside of physical meetings.
So what better way to emotionally connect with your target audience in a way that creates trust in a 1-Many platform?
Efficient, AND effective.
Micro Moments & Focus
With the average attention span dropping to 3-5s on LinkedIn’s feed, you’ve got to catch their eye and stand out.
We help you create differentiated, engaging content that speaks to their worries, emotions, and challenges.
Don't Just Take OUR word for it! 👉🏻
Get Social media off your 'to do' list 👋🏼
