Stop Waiting for Perfect – Start Filming Today
If you’re sat there thinking about starting video but finding yourself frozen in planning hell, this one’s for you.
Because the reality is, most people don’t fail because they can’t do it. They fail because they overthink it. They want the perfect setup, the perfect script, the perfect idea… and they never actually press record.
Let’s cut through all that.
Today, we’re going to keep it dead simple. Three videos. Three pieces of content you can record without a studio, without a crew, without spending the next three months planning it to death.
You don’t need a ten-step content strategy to get going. You need to hit record and start.
1. Your Origin Story: Why You Do What You Do
The first video you need to create is your own story.
Not your services. Not your company milestones. Not the corporate blurb you’ve rehearsed at networking meetings.
Your why.
The truth is, people don’t connect with what you sell. They connect with why you sell it. The journey you’ve taken. The challenges you overcame. The reason you care.
You’ve probably already told this story a hundred times without even thinking about it – at coffee catchups, at events, even socially. But because it feels obvious to you, you underestimate how powerful it is for someone hearing it for the first time.
Don’t fall into the trap of making it about your business model. Make it about your heart, your beliefs, the thing that keeps you pushing forward when things get tough.
Even if you’re thinking “people won’t care about my story” – that’s just your fear talking. Your real customers absolutely will.
2. Bust an Industry Myth
This second video is gold for building authority quickly.
Every industry is packed with misconceptions and bad advice. Stuff that, when you hear it, makes your blood boil because you know it’s wrong.
That frustration you feel? That’s exactly what your audience needs to hear about.
Pick one common myth or misconception in your industry. Call it out. Explain why it’s wrong. Show them a better way.
And the beauty of this is, you don’t have to bang your own drum and shout “I’m an expert” – your audience will work that out for themselves. You’re leading with value, not vanity.
Worried that being too blunt might put people off? Good. The people who align with your way of thinking will come closer. The ones who don’t, were never your audience to begin with.
Beyond Hiring: The Secret to Exceptional Service
What if hiring the right people wasn’t just about their experience, but their attitude? In this week’s episode of MarketPulse: Pros & Pioneers Podcast, Pierre Bauzée, founder of Beyond Satisfaction, shares the game-changing strategies that luxury hospitality brands use to craft extraordinary customer experiences.
Pierre reveals how focusing on quality recruitment and continuous training can turn your employees into loyal brand ambassadors. You’ll also discover the surprising link between employee happiness and customer retention and why leadership, not management, is the key to consistency.
In season 2, we’re diving deep into the extraordinary stories of our amazing guests, from Guinness World Records, to Magicians, and West End Theatre to Hollywood, to find out WHY they do what they do!
You can find us on all good podcast directories, and on YouTube.
3. Share a Quick Win Tip
This third video is an easy win – for you and your audience.
It’s something you do instinctively, every single day, that someone else still finds mind-blowing.
The trick is recognising what’s second nature to you isn’t second nature to them.
Maybe it’s a little shortcut that saves time. Maybe it’s a basic best practice most people get wrong. Maybe it’s a mindset shift that would save someone weeks of struggle.
The goal isn’t to show off. It’s to give something away that your audience can implement today and immediately feel the benefit.
You’ll be seen as someone who helps – no hard sell needed.
And yes, you might feel a bit silly posting something that seems “obvious” to you. But if it helps just one person? That’s a win. And you’d be amazed how often the “small” tips get the biggest response.
Momentum Beats Perfection
Now here’s the part where most people stall out.
They start recording. They stumble over a word. They restart. They fumble again. They restart. They tell themselves they’re “not ready” and decide to “come back to it later.”
Stop.
Done beats perfect. Every time.
Nobody watching your video is looking for a TV anchor. They’re looking for a real human who shows up, shares value, and speaks like an actual person.
Even in this video you’re reading from – I made three mistakes. You’ll never see them because I’ll trim them out. But they happened. And they always will.
Perfection doesn’t exist. Momentum does.
And momentum is what builds businesses.
The Simple Path to Your First Three Videos
Here’s how to get started today:
Pick your three topics: Origin Story, Industry Myth, Quick Win Tip.
Write down three bullet points for each – no full scripts.
Set your phone up in natural light.
Hit record.
If you make a mistake? Keep going.
Trim the start and end.
Post it.
Don’t wait for better gear. Don’t wait until you “feel ready.” You get ready by doing.
Start messy. Start small. Start now.
Because once you do, you’ll wonder why you ever waited.
