You don’t have a content problem. You have a workflow problem.
That feeling of staring at a blank screen, sweating it out for 30 minutes without writing a single LinkedIn post? It’s not because you lack ideas. It’s because you’re trying to create from scratch every time. No system. No rhythm. Just pure willpower.
And willpower dries up fast.
It’s the same with video. People treat every clip like a separate mountain to climb. And eventually, they burn out. Or worse—they stop posting altogether.
Let’s change that.
Batching Is Your Best Friend
The first fix? Stop making every video a standalone effort.
Batch your content. Three or four videos in one go. That’s your new standard. Not because it’s easier (though it is), but because it makes consistency possible.
If you’re filming one video a week on the fly, you’re always behind. Always rushing. Always second-guessing. But if you’ve got four recorded and scheduled in advance, you’re never scrambling.
And the trick? Don’t keep them too short. Short videos feel easier, but they’re much harder to execute well. There’s less room to breathe. Less space to warm up. That 10-minute video is going to give you more content, more clips, more value.
You don’t have to film them all in one session either. Be honest about your energy. If you’ve only got one good take in you today, that’s fine. Come back tomorrow and knock out the other two.
You Don’t Need a Fancy Team – But You Do Need Accountability
When you’re the only one expecting you to create, you’ll find every excuse not to.
That’s why accountability works. Pair up with someone else creating content. Message each other once a week. Swap goals. Keep each other honest.
Or, if you’re able, outsource part of the process. It’s not about being lazy. It’s about staying focused on the part only you can do—showing up on camera and sharing what you know.
When you’re just recording and walking away, content becomes manageable. Suddenly, it’s just another 30-minute meeting on the calendar. No drama. No dread.
Structure Cuts Through the Noise
If every video is a blank canvas, you’ll waste hours just deciding what to say.
You need structure. One you repeat. One that removes guesswork.
Try this:
Opening – a hook or punchy statement that grabs attention.
Body – the main idea, broken into clear points.
Close – a call to action. Something simple: “Tag me if you try this,” or “Comment if this helped.”
When your brain knows what the format looks like, you focus better. You deliver better. And crucially, you don’t exhaust yourself with decision fatigue.
From Exile to Excellence: A Journey of Resilience
What if surviving a military coup was just the start of your success story? In this week’s episode of MarketPulse: Pros and Pioneers, Christian Ray Flores shares his extraordinary journey from refugee to pop star to high-performance coach.
Discover how Christian turned adversity into opportunity, why storytelling is essential for business success, and how coaching can transform weaknesses into strengths. Whether you’re an entrepreneur, leader, or simply someone seeking inspiration, this conversation is packed with insights you won’t want to miss.
Season 2 of MarketPulse: Pros & Pioneers Podcast is all about the amazing story of our guests. From Hollywood producers to a refugee turned rockstar, Guinness World Record Holders, and a journey from prison to a £10m business…. we’re diving deep on the journey, and how we rarely end up where we meant to… but we DO end up where we were MEANT to be!!
You can find us on all good podcast directories, and on YouTube.
Progress Over Perfection
Here’s the part nobody wants to hear: your first videos won’t be great.
You’ll stumble. You’ll ramble. You’ll hate how you look. But you’ll also get better. And you’ll do it way faster than the people still chasing perfect lighting and rewrites.
A friend of mine ( Danielle Bornowski ) said she gives people three excuses when they record:
Bad hair day
Wrong outfit
Something embarrassing in the background
That’s it. Three. Beyond that, you’re just hiding.
Let it be messy. Let it be human. Because real people connect with real people—not polished ones.
Start With This and You’ve Got a Week of Content
Here’s how simple it can be:
Record a 5 to 10-minute video.
Clip out two or three short segments.
Turn one quote into a graphic.
Turn another point into a carousel.
Schedule it all in one sitting.
You now have an entire week of content. From one video.
If you want to keep it even tighter, plan your video like this:
Pick a topic.
Book a time.
Tell your accountability partner.
Film.
Clip.
Edit.
Schedule.
Stick to that. Improve it 1% a week. Suddenly, you’re not struggling to post anymore—you’re ahead of schedule.
Structure Is Sustainable
Once you’ve done this a few times, it becomes just another task. Another thing on your list. You stop dreading it. You start optimising it.
And when you batch your creation and batch your scheduling, the results stack fast. You’re not just creating content—you’re building a presence.
And showing up every week, like clockwork, beats the pants off perfection.
