Content marketing is a long game, but what if you could double your reach without doubling your effort? This week’s Content Classroom dives into co-recorded content—one of the easiest ways to grow your brand, engage new audiences, and create content that works for both you and your collaborators.
Most people think of co-recorded content as a podcast or live stream, but it doesn’t have to be. The key is collaboration, whether through pre-recorded interviews, discussions with business partners, or even quick expert exchanges.
The best part? When done right, this approach brings two audiences together, amplifying your visibility and establishing authority in front of an entirely new network.
Why Co-Recorded Content Works So Well
If you’re already comfortable with video, then co-recording is a no-brainer. But even if you’re not, this is one of the easiest ways to get started.
Here’s why it’s so powerful:
You tap into someone else’s audience. They introduce you to their network, and you do the same for them. It’s cross-promotion at its best.
You position yourself as an expert. Conversations with other professionals instantly showcase your credibility.
You create easy content. It’s often easier to talk to someone than record solo, making the content more natural and engaging.
Even better? It’s low effort, high impact—a simple conversation can generate multiple pieces of content.
Making the Most of Your Co-Recorded Content
Here’s where most people drop the ball. They record a great conversation, post it once, and then… move on. Big mistake. The real value comes in repurposing that content everywhere.
Here’s a simple framework:
Full Video: Upload to YouTube or LinkedIn as a long-form discussion
Short Clips: Extract key insights for 30-second to 2-minute snippets and post them on LinkedIn, Instagram, and TikTok
Quote Graphics: Turn the best moments into text-based posts
Article or Newsletter: Summarise key takeaways and distribute via email or blog
And don’t forget: give your guest the content too! If they share it, you get double the exposure.
Want to know how to structure your content for maximum impact? Read The Power of Category-Based Posting for Social Media.
In this episode of MarketPulse: Pros & Pioneers Podcast, we welcome Daniel Hammond – Author, Collaborator, a former military strategist who’s applying battlefield principles to business growth. From his “break and rebuild” method to tackling cyber security threats, Daniel’s approach is not for the faint-hearted. Learn how to build trust-based client relationships, make decisive moves, and disrupt your business to unlock potential.
If you want to hear the challenges and wins other business owners face in marketing their business, or the expert advice of industry leaders and marketing experts, then you should probably catch MarketPulse: Pros & Pioneers Podcast!
You can find us on all good podcast directories, and on YouTube
How to Get Guests to Share Your Content
One of the biggest missed opportunities is assuming your guest will naturally promote the content. They won’t. You have to make it easy for them.
Here’s how:
Give them pre-made content. Provide short clips, quotes, or graphics they can share instantly
Tag them in posts. This ensures their audience sees the content and engages
Send them links in advance. Make it effortless for them to promote by sharing direct links
Encourage reciprocal tagging. Ask if they want to tag their own business pages or services in the posts
These small steps can significantly boost the reach of your content.
Short Clips Drive Awareness – Longer Videos Drive Conversions
If you’ve spent any time creating video content, you’ll notice a trend:
Short-form clips (under 60 seconds) get high engagement but don’t necessarily convert
Mid-length videos (2-3 minutes) generate more meaningful interactions and subscribers
Long-form content (10+ minutes) is for serious leads who want in-depth insights
Think of your content like a funnel. Short clips capture attention, medium-length videos build trust, and long-form content turns viewers into clients.
If you’re focusing only on short-form video, you’re missing out on the deeper connections that longer content provides.
For more on balancing short vs long content, check out How Much Content is Too Much?.
Your Homework for This Week
If you want to implement this strategy, here’s what to do next:
Find a potential collaborator. This could be a business partner, a LinkedIn connection, or someone in your industry
Schedule a co-recording session. Keep it simple—pick a relevant topic and have a conversation
Plan your content distribution. Decide where you’ll post the full version and what snippets you’ll create
If you do this right, a single 30-minute conversation can give you weeks of content while exposing you to a brand-new audience.
Final Thought: Leverage, Don’t Work Harder
Most business owners think they need to create more content to grow. The truth? You need to use your existing content better.
Co-recording content is a low-effort, high-reward strategy that lets you reach new people without doubling your workload.
So, who’s your next guest going to be?
