You already know that trust is everything in business.
If people don’t trust you, they won’t work with you. It’s that simple.
But trust isn’t built overnight, and it definitely isn’t built through polished sales pages, fancy websites, or endless LinkedIn posts alone.
It’s built through connection—real, human-to-human interaction. And in 2025, the fastest way to create that connection at scale is through video.
Yet so many coaches, consultants, and thought leaders still hesitate.
They convince themselves it’s not necessary, that it won’t work, or that their audience doesn’t care about video.
But the truth? Every day you avoid video, you’re making it harder for people to trust you.
So today, we’re breaking down exactly why video is no longer optional—and what’s really stopping you from getting started.
1️⃣ Video Builds Trust 10x Faster Than Text Alone
Think about the last time you met someone in person after only knowing them online.
It’s different, isn’t it?
You instantly get a stronger sense of who they are, their energy, their personality. Within seconds, you can tell if they’re someone you’d want to work with.
That’s exactly what video does—it replicates real human interaction at scale.
But when all people see from you is text posts and static images, they’re missing out on all the subtle cues that build trust:
Your tone of voice
Your facial expressions
Your enthusiasm and passion
And trust isn’t just about likability—it’s about credibility.
If you’re a consultant, coach, or speaker, your entire business relies on people believing in your expertise.
If they can’t see and hear you before they work with you, they’ll naturally gravitate towards someone else—someone they do feel connected to.
2️⃣ Your Competitors Are Already Using Video (Even Badly)
You might think that video isn’t necessary in your industry.
That might’ve been true five years ago. Not anymore.
Your competitors—some of whom aren’t even as good as you—are already out there, showing up on LinkedIn, YouTube, and social media.
They’re recording imperfect, slightly awkward videos… but they’re getting attention.
And the more people see them, the more familiarity they create. And familiarity leads to trust.
So when a potential client finally decides they need support, who do you think they’ll reach out to?
The person they’ve seen and heard from consistently?
Or the one who’s been silently posting text updates, hoping someone takes notice?
Video isn’t about being better than your competition—it’s about making sure you’re even in the running.
Are you ready to revolutionise your marketing approach? In this week’s episode of MarketPulse: Pros & Pioneers Podcast, Philip Bacon, the mastermind behind Marketing Managed, shares the secrets of his game-changing “Outputs Model.” From navigating LinkedIn Pods to tackling AI content creation, Phil offers unfiltered insights that can transform your strategy.
What’s in it for you? Learn why long-term success hinges on human connection, how to identify fake influencers, and how to handle algorithm frustrations. Phil’s approach is equal parts practical and visionary—don’t miss it.
If you want to hear the challenges and wins other business owners face in marketing their business, or the expert advice of industry leaders and marketing experts, then you should probably catch MarketPulse: Pros & Pioneers Podcast!
You can find us on all good podcast directories, and on YouTube.
3️⃣ Decision-Makers Are Too Busy for One-Off Content
High-level decision-makers don’t engage with content the same way casual users do.
They don’t have time to read every LinkedIn post. They skim.
They don’t jump on consultation calls with random people. They vet.
And they don’t trust faceless brands as easily as they trust people.
This is why showing up on video regularly is crucial—it keeps you top of mind without forcing them to make an immediate decision.
The more they see you, the more they start to feel like they already know you.
By the time they actually need what you offer, you’re the first name that comes to mind.
Not because you sold to them.
Because you were already part of their world.
4️⃣ Familiarity Leads to Trust (Even When It’s Unconscious)
Ever seen a random face in your LinkedIn feed so many times that you start to feel like you know them?
That’s the Mere Exposure Effect at work—the psychological principle that the more we see something, the more we trust it.
It happens whether you realise it or not.
And that’s exactly what video does for your audience.
They don’t need to watch every video you post. They don’t even need to engage.
But just seeing your face pop up in their feed over and over again plants a seed: “This person knows what they’re talking about.”
When the time comes for them to hire a consultant, book a speaker, or invest in coaching, who do you think they’ll choose?
The person they’ve passively trusted for months?
Or a complete stranger?
So… What’s Stopping You?
Fear of looking unprofessional? That’s an excuse.
Not enough time? Video actually saves you time.
Thinking your audience doesn’t watch video? They do—you’re just not giving them a reason to watch yours.
The real reason most people avoid video?
It feels uncomfortable.
But so did everything you’ve ever mastered in your career.
And just like everything else, the only way to get comfortable with video… is to start.
So here’s your challenge:
🎥 Record a 60-second video this week. No scripts, no perfection—just you talking.
Because the sooner you start, the sooner you’ll stop being invisible.
See you next week.
