Why Video?
Build Trust
At
Scale
Spend less time on socials, educate your audience, build trust, and convert more customers.
The Power of Visual StoryTelling
“A Picture Paints a Thousand Words”
… And video moves at 30fps or more…
meaning 30,000 images per second.
Think about that, for just a moment.
Nobody cares about your ‘brand’, your company,
or your product/service.
What they care about, is how they will FEEL
as a result of you solving one or more of their problems.
The key, for many, is to ‘stop the scroll’.
We’re surrounded by so much digital noise, that many find it hard to distinguish themselves from the competition.
To be DIFFERENT.
Look Your Audience
in the Eyes
Share your story, why you do what you do, and your experience.
Show WHY you’re credible.
Earn your trust, one step at a time.
Share what you do, without being ‘salesy’.
Then?
Turn on the Transparency.
Tell them who you work with (and who you DON’T)
Tell them what problems you solve (and what you DON’T)
And what your ideal audience
are going through, when they come to you.
Create awareness, educate them, and help them decide that there is nobody else that can solve their problem like you.
Efficient and Productive
Adopt a
Video-First Strategy
Stay on topic
Follow your strategy for the month by recording once, and repurposing.
Efficiency
Spend 30-60 minutes per month creating content, not days and days.
convince them
Nobody has more passion, enthusiasm and motivation than the business owner. Showcase yours!
Scale it up
Repurpose to create a digital library that gives you lots of ways to share all your content.
