You’ve been posting consistently on LinkedIn.
You’re sharing valuable insights, writing well-thought-out posts, maybe even getting a handful of likes here and there.
But deep down, you know something isn’t working.
Your posts aren’t reaching the right people. You’re not seeing the engagement you expected. And worst of all… you’re being ignored.
It’s frustrating. You know your content is good. You know your insights are valuable. But if no one is seeing them, what’s the point?
The good news? It’s not you—it’s how LinkedIn prioritises content.
And if you’re still relying only on text posts, you’re making it way harder than it needs to be.
Let’s break down exactly why video dominates LinkedIn—and how you can start using it to get more engagement, visibility, and trust.
1️⃣ The Engagement Hierarchy: Why Video Wins
Not all LinkedIn content is treated equally.
LinkedIn ranks content types based on their engagement potential, and some formats get pushed harder than others. Here’s how it works:
🚨 4th Place: Text Posts – Still useful, but the hardest to stand out with. You have to rely solely on captivating writing to stop the scroll.
📸 3rd Place: Image Posts – Images catch the eye, but they don’t always lead to deep engagement. People often react to the image without reading the post.
📑 2nd Place: Carousel Posts – These perform well for storytelling and education, but they’re time-consuming to create and not something you want to do every day.
🎥 1st Place: Video – The highest-engagement content type. Why? Because it captures attention faster than anything else.
And if you’re posting native video (instead of linking to YouTube)? Even better.
LinkedIn wants to keep users on the platform, so it prioritises native video content—giving it more organic reach and visibility.
2️⃣ The Psychology Behind Video Engagement
Ever wonder why video works so well?
It’s because of how our brains are wired.
We’re drawn to faces. It’s instinct. When we see a face, we stop scrolling.
We connect emotionally. Video lets people hear your voice, see your expressions, and feel your passion.
We remember people, not text. Ever feel like you “know” someone just from seeing their videos? That’s the Mere Exposure Effect in action—the more people see you, the more they trust you.
Now, ask yourself this:
Would you trust someone you’ve only read about? Or someone you’ve seen, heard, and connected with through video?
Exactly.
3️⃣ The LinkedIn Algorithm Loves Video
It’s not just psychology—LinkedIn’s algorithm actively pushes video harder.
Why? Because LinkedIn rewards content that increases “dwell time” (how long people spend engaging with it).
And video keeps people watching longer.
According to LinkedIn’s own research:
Video content gets 3X more engagement than text-based posts.
Native video (uploaded directly to LinkedIn) performs even better than external links.
The more engagement your video gets in the first 30 minutes, the further LinkedIn pushes it.
So if you’ve ever noticed videos dominating your LinkedIn feed—it’s not an accident.
It’s exactly how LinkedIn wants the platform to evolve.
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4️⃣ Why Thought Leaders Need Video in 2025
Here’s the reality:
Your competitors are already using video.
And even if their content isn’t great, they’re still getting seen more than someone who only posts text.
The decision-makers you’re trying to reach aren’t engaging with every post they see.
But if they’ve seen your face, heard your voice, and watched your content multiple times, you’ve already built trust before you even speak to them.
So when they finally need your expertise? They’ll come to you first.
Because you’re the person they feel like they already know.
So… What’s Your Next Move?
If you’re still relying only on text posts, it’s time to rethink your strategy.
✅ Start small—record a 60-second video sharing an insight. ✅ Upload it natively to LinkedIn (not just a YouTube link). ✅ Add captions (80% of users watch with the sound off!).
And watch what happens to your engagement.
Video isn’t the future of LinkedIn. It’s already here.
And the longer you wait, the more invisible you become.
See you next week.
