Launching a Podcast!
Hey hey hey!!
Last year, I wrote a series of articles on how to launch your own podcast. You can find the first one here. This year, I’ve decided to launch my own, on a shoestring.
I’m going to share with you each week for the next couple of weeks how I’ve done it, what I’m doing in the podcast, and what the next steps are – so you can see just how you can start producing your own too.
To that end, I’ve now officially launched MarketPulse: Pros & Pioneers…
It’s aimed at sharing marketing advice, tips, trends, and failures from two angles: One, from experienced and interesting marketeers who are in the thick of it, and DOING it right now.
The other angle, is from business owners just like you, who are doing their own marketing, and working through all the wins and losses from the other side of the desk.
The show’s going to be quite short and punchy, 15 to 20 minutes maximum, and you can find it here, or on most podcast platforms like Spotify and Apple.
If you or anyone you know would make a great guest, reach out and email me at paul@javelincontent.com, I’d love to hear from you!
First up… ideating the show.
Like you, I’m honest.. I didn’t have a clue what to do with the show.. I just knew I wanted to make something low effort, easy to do, and that got me closer to the audience I want to connect with, as well as helped me stay ahead of the curve in terms of my knowledge and experience with marketing.
So, I hit up our good buddy, chatGPT for some ideation.
“I want to create a new podcast. Act as a podcast expert who has extensive knowledge of marketing.
I want to invite marketing experts onto the show so I can learn from them, and broaden my knowledge of marketing, whilst sharing access to our audiences.
To do well, I need a niche.
Can you ideate on 10 things that would work to differentiate me from a crowded space and make my podcast a niche? What sort of out of the box things could make me stand out?”
I gave a brief intro to the things I knew I wanted to include, audience and guests… and asked it for some ideas on features in the show that show us to be different and outside the box…. the list was actually really impressive.
Then, I told it which of those would be the ones I’d consider using, and asked it to come up with 15 names for the show…. but its results were awful! I asked it to refine the process with SEO in mind, and making the titles catchy, succinct, and emotive…. and one of the options it threw out was “MarketPulse: Pros & Pioneers”.
“If I was to alternate weeks between talking to a marketing expert as per the above chat, and then a business owner trying to do their own marketing (or who has done so in the past), can you think of 10 podcast names that might work really well? remember SEO principles, and make the title as short and punchy as you can”
Logo
You might not know yet, but chatGPT can now also come up with graphics and logo design, if you prompt it …. so I asked it for 4 ideas for the show title I liked.
“With the inspiration of title 8 in the list above, can you create me 4 potential logos for the podcast incorporating my brand colours of #FF7F50 and #07E9C2, plus Black and white.”
All 4 were actually great, so I picked my favourite, downloaded it, and popped it in Canva to make it 1400×1400 pixels for show artwork.
For more insights on branding, check out Revamp Your LinkedIn Profile to Convert Leads.
Show Summary & Tagline
Lastly, I prompted chatGPT for a base description for the show, based on what I’d told it, and also a tagline for the show. Make sure to refine your thinking as this process moves on – the more specific you can be, the better!
“Based on what I’ve said above, can you write me a short podcast description to list it with? Then give me a one liner for the show asa tagline”
Remember: If chatGPT isn’t giving you the results you want, it’s because of one of these three things:
- You’re not being specific enough
- You haven’t given it enough information
- Your prompt isn’t relaying the right information
Garbage in, Garbage out!
Equipment and Tools
Choosing the right equipment can be daunting, but it doesn’t have to break the bank. Start simple with a good quality USB microphone like the Blue Yeti or Audio-Technica ATR2100x-USB. These are affordable and offer great sound quality for beginners. Additionally, using tools like Riverside.fm can help you record high-quality remote interviews, while Descript can handle your editing and transcription needs.
For more tips on creating high-quality audio content, see How Passionate Content Converts Viewers to Customers.
Content Planning
Once you have your equipment, the next step is planning your content. Think about the structure of your episodes. Will you have a co-host? Guest interviews? Solo episodes? Each format has its own benefits and can bring variety to your podcast. Plan your first few episodes in advance, outlining the main points you want to cover and any key questions for guests.
Promotion Strategies
Promoting your podcast is just as important as creating it. Utilise your social media channels, email newsletters, and your website to announce new episodes. Encourage your guests to share the episodes with their audience as well. Creating teaser clips and audiograms using tools like Descript can also help attract listeners.
What Next?
So here we are, I’ve spent roughly an hour playing with chatGPT, and I have a concrete set of features, a show name, a logo, a summary for the show, and a tagline…. How easy is that?
Next week, I’ll talk to you about hosting platforms, and getting a calendar link set up to make it reallllly simple to do.
New Service Announcement:
This month saw us add the amazing Rachel Lawson to our associate team, supporting us as a Communications Specialist.
Rachel is here to solve our client’s 2 biggest problems:
- I hate being on camera.
- I want to make sure my outputs are good enough to get real value from repurposing.
Rachel has worked for years as a BBC Senior Editor, and is literally qualified to hold our client’s hands through what can be a very anxious process. She’s cool, calm, and collected, and is on hand for clients new and old, at no extra cost to them!
If you’ve been on the edge about recording video for social content, now you’ve got no excuses!!!
Partner Shoutout
Philip Bacon is the owner of Bacon Marketing, and a close partner for us at Javelin:
Bacon Marketing – Making your marketing sizzle! Through well-structured, strategically designed marketing campaigns, that surround your target from multiple angles, making it almost impossible for them to forget, or ignore you. Focusing on Tech, Engineering, and Manufacturing industries and Marketing Agencies, that don’t have the time or resources to do the work in-house, but know they need to do something, and something new (because if you build it, they will come, is not a viable marketing strategy).
I’ve known Phil for more than 5 years now, and his knowledge is second to none. Most importantly, he’s one of a handful of folks I know who can actually run cold email campaigns that convert!
